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O Hui Creates Beautiful Lips Campaign

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By: TOM BRANNA

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SOUTH KOREA: O Hui, a Korean cosmetics brand owned by LG Household & Healthcare, has rolled out its “Beautiful Lips” campaign with the aim of delivering beautiful messages to loved ones with “digital lipstick’—a lipstick-shaped recorder that comes in a package of two lipsticks, according to the brand. LG cosmetics brand O Hui was founded in 1997. ...

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